Conversion Architecture involves understanding your prospective customers and their needs and desires. When you can determine exactly what those needs and desires are, you will find yourself in the unique position of being able create highly focused marketing campaigns that cater to each individual prospect.
In order to accomplish this, you need to be able to break your prospect down into visitor segments. By segmenting your visitors correctly, you can ease them through your website’s conversion process at their own speed, and navigate them to the information, products and services that are most suited to them.
Part of this process involves the strategic placement of calls to action within your website in areas that are proven to draw the eye. By utilizing information discovered in eye-tracking studies, we are able to create unique designs that cause the eye to flow to specific areas of each page, prompting the end-user to take the desired action more often than the average website.
Here at WSI, we can help you carefully plan the Conversion Architecture of your website in order to maximize your conversion rates and increase your ROI. If you are interested in learning more about this service, feel free to contact us.